Trade enquiry

22k Gold · 18k & 14k Natural Diamond

A century of trust, crafted by hand in Indore.

Manufacturers and wholesalers since 1980

A 22k gold necklace set with matching earrings on ivory silk
Legacy

A name the trade has trusted for a century.

Portrait of the late Shri Mohanlal Ji Soni, founder of the AM name
FounderLate Shri Mohanlal Ji Soni

The AM name began with the late Shri Mohanlal Ji Soni. He started young, crafting silver by hand, and went on to found Asharam Mohanlal Jewellers. Through hard work, honesty, optimism, and a generous spirit, he made AM the name for fine silver bichhiya, payal, and kandora. That goodwill is why jewellers still trust the name today.

His son, Shri Ashok Kumar Mohanlal Ji Soni, opened a new chapter in gold. He brought gold chains into the business, and in 1980 he founded A.M. JEWELS.

Today, the house makes 22k gold, 18k & 14k natural diamond jewellery for the trade, guided by the principles his father set: honesty, quality, and beautiful craftsmanship.

A hundred years of goodwill, crafted for the next hundred.

Years of the AM name in the trade
A.M. JEWELS founded in Indore
1980
Gold and natural diamond
22k · 18k · 14k
Casting and ghat work

Two traditions of making. One commitment to craftsmanship.

  1. 01 · Cast

    Every piece is made with the precision and finish the trade expects.

  2. 02 · Ghat work

    Shaped by hand. Defined by detail.

A tree of freshly cast 22k gold rings and settings on a stone base
Cast
A hand-shaped 22k gold choker on a workbench bust beside its drawing and tools
Ghat work
Collections

Seven categories, one house.

Every category in 22k gold, and in 18k and 14k natural diamond made to order.

  1. Natural diamond rings stacked on knotted ivory silk
    01

    Rings

    From timeless essentials to intricately crafted statement pieces.

  2. A pair of natural diamond drop earrings on a stand
    02

    Earrings

    Thoughtfully crafted designs for every style and occasion.

  3. A long 22k gold necklace with a square pendant and drops
    03

    Necklaces

    Refined designs that bring elegance to every neckline.

  4. A 22k gold choker with enamel work, laid flat
    04

    Chokers

    Distinctive designs that make a statement with effortless elegance.

  5. Two two-tone natural diamond bangles
    05

    Bangles & Kada

    Traditional craftsmanship meets enduring design.

  6. A two-tone gold link bracelet on a cushion
    06

    Bracelets

    Versatile designs crafted for everyday elegance and beyond.

  7. A two-tone gold link chain laid in a curve
    07

    Chains

    Essential designs defined by quality, finish, and versatility.

Custom diamond

Your design, in natural diamond.

Made to order in 18k and 14k, in every category, from a single piece to a full line.

A bracelet of pear-cut natural diamonds on a velvet cushion
  1. 01

    Brief

    Share a sketch, a reference or an idea, with the category, karat and diamond sizes you have in mind.

  2. 02

    Design and CAD

    We draw the piece and model it in CAD, so you see it from every side before any metal is used.

  3. 03

    Approval

    You approve the final design and the diamond selection. Production starts only after your yes.

  4. 04

    Casting and setting

    The piece is cast, finished, and the natural diamonds are set by hand.

  5. 05

    Certification and delivery

    Each piece is checked, IGI certified and hallmarked, then delivered to you.

Start a custom order
Why trade with us

What every piece carries.

Trade enquiry

Let’s talk about your next order.

For retailers, showrooms and distributors. Message us on WhatsApp, or leave your details and we will call you back.

Message on WhatsApp
Phone
0731-2503332
Hours
11:30 am to 8:00 pm, Monday to Saturday
Address
5 Dhan Gali, 1st Floor, near Sarafa Bazaar, Indore 452002, Madhya Pradesh